The branding strategy for an interior renovation project aimed to address the common problem homeowners face when dealing with contractors. The client approached us with the idea of creating an innovative portal that would help consolidate all contractors in one place. We brainstormed and developed a wireframe for the entire portal, then created the brand identity, messaging, and marketing materials. The friendly style of the branding was designed to make it easy for homeowners to find suitable contractors according to their needs.

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By creating an intuitive portal that consolidates all contractors and simplifies the process for homeowners, the new branding strategy provided an innovative solution to a common customer pain point. The friendly and approachable style of the branding helped to communicate the value proposition to the target audience and make the portal more accessible. Overall, the branding strategy for the interior renovation project successfully addressed the customer pain point and created an innovative solution that resonated with the target audience.