Interior Times x WAH! Interior.com

The branding strategy addressed a common homeowner frustration when dealing with multiple contractors. The client envisioned an innovative portal that consolidates contractors into one intuitive platform. We developed the full wireframe, brand identity, messaging and marketing materials to support the concept. Designed with a friendly and approachable tone, the branding makes it easier for homeowners to navigate options and find suitable professionals. By simplifying a complex process, the portal offers a practical solution to a real customer pain point while clearly communicating its value to the target audience.