Sports Hub x Christmas

For Singapore Sports Hub Christmas 2023, the theme Candyland transformed the venue into a vibrant playground of colour and joy. Oversized lollipops, candy canes and playful gingerbread characters filled the space, creating a festive landscape that appealed to families and social media moments alike. The visual direction was bold, energetic and unapologetically fun, reinforcing Sports Hub as a community destination beyond sports.

In 2024, the concept shifted towards a more local narrative. Instead of the traditional snowy Christmas setting, the decor reimagined the season through Singapore’s beloved ice kacang. The installation blended festive cheer with familiar textures and colours, celebrating local culture while keeping the experience whimsical and engaging.