Motorola x Anti-Counterfeit

Protecting the brand campaign (Indonesia)

This campaign targeted counterfeit walkie talkie sellers in Indonesia through bold, fear driven messaging. Using police investigation tape wrapped around the product, the visuals symbolised legal consequences and enforcement action. Strong, confrontational headlines reinforced the risks of selling or purchasing counterfeit goods, positioning the brand as vigilant and uncompromising. The objective was to deter illegal distribution, protect brand equity and encourage ethical business practices. Executed as a series of ads, the campaign combined striking imagery with direct language to create urgency and accountability, ultimately promoting a safer and more trustworthy marketplace for legitimate dealers and consumers.